Book Title: Marketing Strategy in the Age of AI
Edited by Mary C. Martin
Book Description: Marketing Strategy in the Age of AI is an OER textbook that introduces students to the core concepts and frameworks of marketing strategy while showing how artificial intelligence is reshaping marketing practice. The book emphasizes foundational strategic thinking across the marketing mix and explores how AI enhances activities such as market research, product development, pricing, distribution, and promotion. Throughout the text, AI is presented as a decision-support tool rather than a replacement for human judgment, with consistent attention to ethics, empathy, and responsible use. Designed to be student-friendly and career-relevant, the textbook helps marketing majors build strategic confidence and practical skills for an AI-driven marketplace.
Contents
Book Information
Book Description
Marketing Strategy in the Age of AI is an Open Educational Resource designed to help students master foundational marketing strategy while understanding how artificial intelligence is reshaping marketing practice. The textbook emphasizes core strategic thinking and positions AI as a tool that enhances, rather than replaces, human judgment and decision-making.
The book covers key areas of marketing strategy across the marketing mix, including environmental analysis, market research, product development, pricing, distribution, and promotion. Each chapter introduces established marketing frameworks and then explores how AI-driven tools and data improve insight, speed, and effectiveness in real-world marketing decisions. Examples and cases highlight both the opportunities and risks of AI, including ethical concerns, bias, transparency, and customer trust.
The text concludes with a dedicated chapter on ethics, empathy, and keeping marketing human in an AI-driven environment. Two appendices support experiential learning by introducing hands-on AI tools and guiding students in building an AI-ready marketing portfolio. Written in a clear, student-friendly style, the book supports strategic thinking, responsible AI use, and career readiness for today’s marketing students.
License
Marketing Strategy in the Age of AI Copyright © 2026 by Mary C. Martin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Marketing Strategy in the Age of AI Copyright © 2026 by Mary C. Martin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.