Chapter 5: Evidence-Driven
Learning Objectives
By the end of the chapter, you will be able to:
- Identify a range of different types of evidence available for business writing
- Describe the characteristics that makes evidence compelling
- Determine what kind of data visualization will be best to display your evidence
- Describe best practices for each available type of visualization
- Establish the credibility of your evidence
You also will learn message design strategies for:
- Designing an assertion-evidence slide deck
