"

Chapter 7: The Research Process

Learning Objectives

By the end of the chapter, you will be able to:

  • Learn the role that sources play in persuasion.
  • Develop a research question.
  • Narrow your research focus.
  • Explore the types of sources you can use and where to find them.
  • Learn how to ask effective survey and interview questions.
  • Make a source plan.
  • Evaluate sources for trustworthiness.

 

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Strategic Business Communication: A competency-based approach to writing, speaking, and research. Copyright © 2023 by Kristen Lucas, Jacob D. Rawlins, and Jenna Haugen; Arley Cruthers; Rose Helens-Hart and Rachel Dolechek is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.