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Chapter 9: Getting to Know the Verbal Genres

Just as you need to write professionally in your career to complete tasks and maintain relationships, you may need to match that professionalism while speaking. This chapter focuses on more formalized speaking–presentations–that take place in the workplace. For most people, the mere thought of speaking in front of an audience prompts a fear response, and part of our focus in this chapter is on how to deal with this anxiety.

After discussing the various methods of presenting in face-to-face and online formats, we will discuss structuring and outlining your presentation. Having a clear direction will help keep your audience engaged and boost your confidence. After discussing how to plan the content of your presentation, we will discuss designing visual elements and verbal and nonverbal delivery techniques.

Learning Objectives

By the end of this chapter, you should be able to

  • Get introduced to the genres of verbal business communication.
  • Explore ways to effectively speak in employment interviews and business presentations.
  • Identify ways to manage speaking anxiety.
  • Select an appropriate strategy for answering interview questions.
  • Apply an appropriate delivery method for a particular speaking situation.
  • Select an appropriate organizational pattern.
  • Create an outline for a presentation.
  • Create well-designed presentation slides.
  • Identify the principles and types of nonverbal communication.
  • Identify and be able to create effective transitions within a presentation.
  • Understand how to use a variety of strategies to help audience members follow a presentation’s content: internal previews, internal summaries, and signposts.

Content on preparing for employment interviews was remixed from: https://open.lib.umn.edu/businesscommunication/

Content on preparing for presentations was remixed from: https://fhsu.pressbooks.pub/profdev/

License

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Strategic Business Communication: A competency-based approach to writing, speaking, and research. Copyright © 2023 by Kristen Lucas, Jacob D. Rawlins, and Jenna Haugen; Arley Cruthers; Rose Helens-Hart and Rachel Dolechek is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.